About these terms
These Terms of Service (the Terms) govern access to Macrosona, including its website, hosted workspace, APIs, agent connections, capture tools, retrieval tools and related services (together, the Service).
The Service is operated by Imitation AI Ltd (Imitation AI, we, us or our), a company registered in England and Wales under company number 13215177. Our registered office is 167–169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.
By creating an account, accepting an order form, or accessing the Service, you agree to these Terms. If you use Macrosona for an organisation, you confirm that you have authority to accept these Terms for it. An agreed order form, data processing agreement or enterprise agreement takes priority where it expressly conflicts with these Terms.
The Macrosona service
Macrosona captures authorised source material—such as conversations, transcripts, documents, decisions and agent interactions—and distils it into searchable, connected organisational memory. It may create summaries, concepts, evidence links, embeddings, confidence signals and other derived material.
The Service evolves over time. We may add, change or remove features where reasonably necessary for security, legal compliance, performance or product development. We will give reasonable notice of a material reduction to a paid Service where practicable.
Macrosona can surface incomplete, conflicting or inaccurate information. You must review important outputs and should not use them as the sole basis for legal, medical, financial, employment, safety-critical or similarly significant decisions.
Accounts and authorised users
You must be at least 18 years old and legally capable of entering into these Terms. You must provide accurate account information, keep credentials and API tokens confidential, and promptly tell us at info@imitation-ai.com if you suspect unauthorised access.
Workspace owners control invitations, roles, connectors and permissions. They are responsible for their authorised users and for removing access when it is no longer appropriate. You must not share a user account, bypass access controls or use another person’s credentials.
Your content and responsibilities
You and your organisation retain ownership of content submitted to the Service and the memories and outputs produced from it (Customer Content). You grant us a limited, non-exclusive right to host, copy, transform, transmit and otherwise process Customer Content only as needed to provide, secure and support the Service, follow your instructions and comply with law.
You are responsible for the accuracy, quality, legality and appropriateness of Customer Content. Before capturing a meeting, conversation, document or third-party information, you must have all rights, notices, consents and lawful bases required to do so. You must respect participant recording rules, confidentiality duties, employment obligations and data protection law.
Do not submit payment-card data, passwords, authentication secrets, unlawful material, malware, or data subject to sector-specific restrictions unless we have expressly agreed in writing that the Service is suitable for it. Do not submit protected health information or use Macrosona for regulated clinical processing without an appropriate written agreement.
Acceptable use
You must not use the Service to break the law; infringe privacy, confidentiality or intellectual-property rights; discriminate unlawfully; harass, exploit or harm people; conduct unauthorised surveillance; create deceptive impersonations; distribute malware; interfere with the Service; probe its security without permission; evade limits; or access data outside your authorised workspace.
You must not reverse engineer the Service except where law expressly permits it, resell it without our written agreement, or use automated means to extract our software, documentation or proprietary datasets. You may use authorised APIs and exports for their intended purpose.
AI and third-party services
You may choose to connect Macrosona to services such as meeting platforms, recording tools, AI agents or model providers. Enabling a connection instructs us to receive content from, or send content to, that service as needed for the requested function. Third-party services are governed by their own terms and may change or become unavailable.
Macrosona uses third-party AI infrastructure to analyse Customer Content. AI-generated material is probabilistic and may not be unique. We do not assign to you rights in third-party material that may appear in an output, and you are responsible for reviewing outputs before relying on or publishing them.
Security and confidentiality
Each party must use the other party’s confidential information only for the relationship, protect it with reasonable care and disclose it only to people who need it and are bound by appropriate duties, unless disclosure is required by law.
We use technical and organisational measures designed to protect Customer Content, including workspace-scoped access controls, encrypted transport, managed cloud storage and restricted credentials. No online service is completely secure. You are responsible for configuring permissions and connectors appropriately and for maintaining reasonable security on your devices and systems.
Our Privacy Policy explains how we handle personal data. Where we process personal data on behalf of a business customer, the customer is normally the controller and we act as its processor under the applicable agreement.
Trials, fees and taxes
Features may be provided by invitation, as a trial, without charge or under an order form. Any fees, usage limits, payment dates, renewal terms and taxes will be stated when you subscribe or in your order form. Unless required by law or agreed otherwise, fees already paid are non-refundable.
We may change self-service pricing on reasonable advance notice. A price change applies from the next renewal and does not alter fees for the current paid period.
Our intellectual property
We and our licensors own the Service, software, interfaces, documentation, branding and related intellectual property, excluding Customer Content. We give you a limited, revocable, non-exclusive, non-transferable right to use the Service during the applicable subscription or trial for its intended purpose.
If you give us feedback, you allow us to use it without restriction or payment, provided we do not identify you publicly without permission.
Suspension and termination
You may stop using the Service at any time. Workspace owners may request closure by contacting us. We may suspend access where reasonably necessary to prevent harm, protect security, respond to non-payment or suspected unlawful use, or address a material breach. Where appropriate, we will tell you why and give you a chance to remedy the issue.
We may end a free or trial Service on reasonable notice. Either party may terminate a paid agreement for a material breach that is not remedied within 30 days after written notice, unless the breach cannot be remedied or urgent suspension is justified.
On termination, your right to use the Service ends. We will handle Customer Content in line with the applicable agreement and Privacy Policy. Sections intended by their nature to survive—including ownership, confidentiality, liability and governing law—will continue.
Warranties and liability
We will provide paid Services with reasonable care and skill. Except for rights that cannot legally be excluded, the Service is provided on an “as available” basis and we do not promise uninterrupted operation, that every source or memory will be complete, or that outputs will always be accurate.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of confidentiality or data-protection obligations where liability cannot lawfully be limited, or any other liability that law does not allow us to exclude.
If you are a consumer, your statutory rights are not affected and we are responsible for losses that are a foreseeable result of our breach. We are not responsible for business losses arising from consumer use.
If you are acting in the course of business, neither party is liable for indirect or consequential loss, loss of profit, revenue, goodwill or anticipated savings. Subject to the paragraph above, each party’s total aggregate liability arising in any 12-month period is limited to the fees paid or payable for the Service in that period; if no fees were payable, our aggregate liability is limited to £100. This cap does not limit your obligation to pay fees or liability arising from your deliberate unlawful use of the Service.
Changes to these terms
We may update these Terms to reflect changes to the Service, law, security or our business. We will post the revised version with a new effective date and provide reasonable notice of material changes to account holders. If you do not agree to a material change, you may stop using the Service before it takes effect.
Governing law and contact
These Terms are governed by the laws of England and Wales. If you are acting in the course of business, the courts of England and Wales have exclusive jurisdiction. If you are a consumer, you may also have the right to bring proceedings in the part of the United Kingdom or other country where you live.
Questions about these Terms may be sent to info@imitation-ai.com or to Imitation AI Ltd, 167–169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.